In this session, we will explore many Generative Artificial Intelligence (AI) tools including OpenAI’s ChatGPT & Dalle, Mid Journey, Google Bard & Imagen, Microsoft Bing Chat & Co-Pilot, Canva, Descript, & and more that each attendee can leverage to develop an effective marketing & communication plan that will help them connect with consumers, curate social media & videos content, and how to create a year's worth of multi-media marketing materials in minutes.
By the end of this session, each attendee will be ready to apply tools and techniques to greatly improve their marketing & communication in an ethical & compliant manner!
Course Goals:
● Develop an understanding of the impact of Artificial Intelligence (AI) & tools including ChatGPT, Google Gemini, & Microsoft Co-Pilot on their lives & how they will interact with consumers in various sectors.
now & in the future of the real estate industry.
● Students will recognize what kinds of capabilities AI image generation tools like Dall-e, ImageGen, Mid Journey, etc. have and how they can leverage them in their marketing activities while ensuring their efforts are legal and ethical.
● Students will recognize what kinds of capabilities AI avatar tools like D-id & Synthesia. have and how they can leverage them in their marketing activities while ensuring their efforts are legal and ethical.
● Students will recognize what kinds of capabilities AI video generation & editing tools like Descript have and how they can be leveraged in their marketing activities while ensuring their efforts are legal and ethical.
● Recognize the challenges & legitimate concerns that are inherent in the Artificial Intelligence (AI) space including how to best ethically reach & work with consumers.
Total Registration: 16
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